Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.
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TextPublication details: London : McGraw-Hill, 1998Edition: 3rd edDescription: vii, 539 p. : ill. ; 25 cmISBN: 0077094379 (pbk.); 9780077094379 (pbk.)Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .L36 1998
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APU Library Open Shelf | Book | HF5415 .L36 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010352 | |
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APU Library Open Shelf | Book | HF5415 .L36 1998 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010353 | |
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APU Library Open Shelf | Book | HF5415 .L36 1998 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010354 |
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| HF5415 .L36 1993 c.4 Essentials of marketing : | HF5415 .L36 1998 c.1 Essentials of marketing : | HF5415 .L36 1998 c.2 Essentials of marketing : | HF5415 .L36 1998 c.3 Essentials of marketing : | HF5415 .L36 2000 c.1 Marketing / | HF5415 .L36 2013 c.1 MKTG6 / | HF5415 .L48 2007 c.1 Guerrilla marketing : |
Includes bibliographical references and index.
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