Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.
Material type: TextPublication details: London : McGraw-Hill, 1998Edition: 3rd edDescription: vii, 539 p. : ill. ; 25 cmISBN: 0077094379 (pbk.); 9780077094379 (pbk.)Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .L36 1998Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415 .L36 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010352 | |
Overnight Loan | APU Library Open Shelf | Book | HF5415 .L36 1998 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010353 | |
General Circulation | APU Library Open Shelf | Book | HF5415 .L36 1998 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010354 |
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Includes bibliographical references and index.
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