Marketing research : an applied orientation / Naresh K. Malhotra.
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TextPublication details: Upper Saddle River, N.J. ; London : Pearson Education, c2010Edition: 6th global edDescription: 929 p. : ill., ports. ; 28 cmISBN: 9780136094234 (pbk.); 0136094236 (pbk.)Subject(s): Marketing research | Marketing research -- Methodology | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.2 | .M35 2010
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| HF5415.2 .M35 2004 c.1 Marketing research : | HF5415.2 .M35 2010 c.1 Marketing research : | HF5415.2 .M35 2010 c.2 Marketing research : | HF5415.2 .M35 2010 c.3 Marketing research : | HF5415.2 .M35 2010 c.5 Marketing research : | HF5415.2 .S83 1998 c.2 Marketing research : | HF5415.2 .U53 2009 c.1 Why we buy : |
"Global edition."
Previous ed.: 2007.
Formerly CIP. Uk
Includes bibliographical references (p. 866-905) and index.
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