Marketing research : an applied orientation / Naresh K. Malhotra.
Material type: TextPublication details: Upper Saddle River, N.J. ; London : Pearson Education, c2010Edition: 6th global edDescription: 929 p. : ill., ports. ; 28 cmISBN: 9780136094234 (pbk.); 0136094236 (pbk.)Subject(s): Marketing research | Marketing research -- Methodology | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.2 | .M35 2010Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | HF5415.2 .M35 2010 c.1 (Browse shelf (Opens below)) | 1 | Checked out | 09/10/2024 | 00027500 |
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"Global edition."
Previous ed.: 2007.
Formerly CIP. Uk
Includes bibliographical references (p. 866-905) and index.
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