Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.
Material type:
TextSeries: Marketing and consumer psychology seriesPublication details: New York : Routledge, c2010Description: xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cmISBN: 9781841697598 (hbk.)Subject(s): Branding (Marketing) | Brand name products -- ManagementDDC classification: 658.827 LOC classification: HF5415.1255 | .B73 2010
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APU Library Open Shelf | Book | HF5415.1255 .B73 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010438 |
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| HF5415.123 .P53 2004 c.1 Integrated marketing communications / | HF5415.124 .H34 1999 c.1 Net worth : | HF5415.124 .H34 1999 c.2 Net worth : | HF5415.1255 .B73 2010 c.1 Brands and brand management : | HF5415.1255 .C43 2011 c.1 Brand valued : | HF5415.1255 .C43 2011 c.2 Brand valued : | HF5415.1255 .E34 2009 c.2 Don't mess with the logo : |
Includes bibliographical references and indexes.
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