Cyberbranding : brand building in the digital economy / Deirdre Breakenridge.
Material type:
TextPublication details: London ; New York : Financial Times Prentice Hall, c2001Description: xiv, 352 p. : ill. ; 24 cmISBN: 0130897108 (hbk.); 9780130897107 (hbk.)Subject(s): Brand choice | Electronic commerceDDC classification: 658.827 LOC classification: HF5415.3 | .B74 2001
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.3 .B74 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010436 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.3 .B74 2001 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027729 |
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| HF5415.2 .W75 1995 c.2 The marketing research process / | HF5415.2 .W75 2000 c.1 The marketing research process / | HF5415.3 .A87 1998 c.1 Consumer behavior and marketing action / | HF5415.3 .B74 2001 c.1 Cyberbranding : | HF5415.3 .K37 2002 c.1 Consumer behavior and managerial decision making / | HF5415.3 .K37 2002 c.2 Consumer behavior and managerial decision making / | HF5415.3 .K37 2002 c.3 Consumer behavior and managerial decision making / |
Includes bibliographical references (p. 330- 341) and index.
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