Basic marketing : a global-managerial approach / William D. Perreault, Jerome McCarthy.
Material type:
TextPublication details: Boston ; London : Irwin McGraw-Hill, 1999Edition: 13th edDescription: xxiv, 791 p : ill ; 29 cmISBN: 0071158332 (pbk.)Subject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P47 1999
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Overnight Loan
|
APU Library Open Shelf | Book | HF5415.13 .P47 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010470 | |
General Circulation
|
APU Library Open Shelf | Book | HF5415.13 .P47 1999 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010480 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.13 .P35 2011 c.1 Principles of services marketing / | HF5415.13 .P37 2002 c.1 Strategic marketing management : | HF5415.13 .P47 1999 c.1 Basic marketing : | HF5415.13 .P47 1999 c.2 Basic marketing : | HF5415.13 .P47 2014 c.1 Basic marketing : a marketing strategy planning approach / | HF5415.13 .P47 2014 c.3 Basic marketing : a marketing strategy planning approach / | HF5415.13 .P47 2014 c.4 Basic marketing : a marketing strategy planning approach / |
Includes bibliographical references (p. 723-760) and indexes.
There are no comments on this title.