Brand positioning : strategies for competitive advantage / Subroto Sengupta.
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TextPublication details: New Delhi ; London : Tata McGraw-Hill, c2005Edition: 2nd edDescription: xiv, 297 p. : ill, ; 24 cmISBN: 0070581592 (pbk.) Subject(s): Brand name products -- MarketingDDC classification: 658.827 LOC classification: HF5415.15 | S46 2005
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.15 .S46 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010096 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.15 .S46 2005 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010610 |
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| HF5415.15 .P76 2010 c.1 Product management & strategy / | HF5415.15 .P76 2010 c.2 Product management & strategy / | HF5415.15 .S46 2005 c.1 Brand positioning : | HF5415.15 .S46 2005 c.2 Brand positioning : | HF5415.15 .W45 1993 c.1 Brand marketing : | HF5415.15 .W45 1993 c.2 Brand marketing : | HF5415.153 .C66 2001 c.1 Winning at new products : |
Includes index.
Formerly CIP. Uk
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