Marketing research : an applied orientation / Naresh K. Malhotra.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 2nd edDescription: xxxiii, 890 p. : ill. ; 26 cmISBN: 0273657445 (pbk.); 9780273657446 (pbk.)Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .M35 1996
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APU Library Open Shelf | Book | HF5415.2 .M35 1996 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010628 |
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| HF5415.2 .M34 2003 c.1 The practice of market and social research : | HF5415.2 .M34 2003 c.2 The practice of market and social research : | HF5415.2 .M34 2003 c.3 The practice of market and social research : | HF5415.2 .M35 1996 c.1 Marketing research : | HF5415.2 .M35 2010 c.4 Marketing research : | HF5415.2 .M37 2011 c.1 Marketing research / | HF5415.2 .M37 2011 c.2 Marketing research / |
Includes bibliographical references and indexes.
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