Marketing research essentials. / Carl McDaniel, Jr., Roger Gates.
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TextPublication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010Edition: 7th edDescription: xxi, 507 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780470169704 (pbk.); 9780470610039 (CD-ROM)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .M33 2010
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APU Library CD-ROM Shelf | CD-ROM | CD-39-69 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014312 | ||
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APU Library Open Shelf | Book | HF5415.2 .M33 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | Accompanying Title : CD-39-69 | 00010604 | |
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APU Library CD-ROM Shelf | CD-ROM | CD-39-69A (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00014324 | ||
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APU Library Open Shelf | Book | HF5415.2 .M33 2010 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | Accompanying Title : CD-39-69A | 00011335 |
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| CD-39-66 Annual Report AMMB Holding Bhd 2011. | CD-39-68 Marketing research. / | CD-39-69 Marketing research essentials. / | CD-39-69A Marketing research essentials. / | CD-39-70 The analysis and use of financial statements / | CD-39-70A The analysis and use of financial statements / | CD-39-71 Understanding and using English grammar / |
Includes bibliographical references and index.
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