Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
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TextPublication details: New York : McGraw Hill Higher Education, 2009Edition: 8th ed., Int. edDescription: xxv, 838 p. : ill. (chiefly col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780071284400 (pbk.); 0071284400 (pbk.)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HD5823 | .B45 2009
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APU Library CD-ROM Shelf | CD-ROM | CD-36-57 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | Instructor's Manual | 00014288 | |
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APU Library CD-ROM Shelf | CD-ROM | CD-36-57A (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | Instructor's Manual | 00014286 | |
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APU Library Open Shelf | Book | HD5823 .B45 2009 c.6 (Browse shelf (Opens below)) | 6 | Available (No use restrictions) | 00010796 | ||
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APU Library Open Shelf | Book | HD5823 .B45 2009 c.7 (Browse shelf (Opens below)) | 7 | Available (No use restrictions) | 00032048 |
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| HD5706 .H36 2005 c.1 The new workforce : | HD5706 .H36 2005 c.2 The new workforce : | HD5823 .B45 2009 c.1 Advertising and promotion : | HD5823 .B45 2009 c.2 Advertising and promotion : | HD5823 .B45 2009 c.3 Advertising and promotion : | HD5823 .B45 2009 c.7 Advertising and promotion : | HD5863 .U33 2008 c.1 The way of nowhere : |
Includes bibliographical references and index.
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