Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type: TextPublication details: New York : McGraw Hill Higher Education, 2009Edition: 8th ed., Int. edDescription: xxv, 838 p. : ill. (chiefly col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780071284400 (pbk.); 0071284400 (pbk.)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HD5823 | .B45 2009Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Staff Circulation | APU Library CD-ROM Shelf | CD-ROM | CD-36-57 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | Instructor's Manual | 00014288 | |
Staff Circulation | APU Library Open Shelf | Book | HD5823 .B45 2009 c.1 (Browse shelf (Opens below)) | 1 | Available | 00029508 | ||
Staff Circulation | APU Library CD-ROM Shelf | CD-ROM | CD-36-57A (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | Instructor's Manual | 00014286 | |
General Circulation | APU Library Open Shelf | Book | HD5823 .B45 2009 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00032126 | ||
General Circulation | APU Library Open Shelf | Book | HD5823 .B45 2009 c.3 (Browse shelf (Opens below)) | 3 | Available | 00010840 | ||
General Circulation | APU Library Open Shelf | Book | HD5823 .B45 2009 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00010794 | ||
General Circulation | APU Library Open Shelf | Book | HD5823 .B45 2009 c.5 (Browse shelf (Opens below)) | 5 | Withdrawn Weeded | 00010795 | ||
General Circulation | APU Library Open Shelf | Book | HD5823 .B45 2009 c.6 (Browse shelf (Opens below)) | 6 | Available (No use restrictions) | 00010796 | ||
General Circulation | APU Library Open Shelf | Book | HD5823 .B45 2009 c.7 (Browse shelf (Opens below)) | 7 | Available (No use restrictions) | 00032048 |
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HD4928.N62 M87 2010 c.1 Benefits and beyond : | HD5823 .B45 2009 c.4 Advertising and promotion : | HD5823 .B45 2009 c.5 Advertising and promotion : | HD5823 .B45 2009 c.6 Advertising and promotion : | HD6961 .C44 2008 c.1 Industrial relations skills for managers : | HD6971.5 .K38 2008 c.2 An introduction to collective bargaining and industrial relations / | HD6971.5 .K38 2008 c.3 An introduction to collective bargaining and industrial relations / |
Includes bibliographical references and index.
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