Public relations : a practical guide to the basics / Philip Henslowe.
Material type: TextPublication details: London ; Sterling, VA : Kogan Page, c2003Edition: 2nd edDescription: viii, 152 p. : ill. ; 24 cmISBN: 0749440724 (pbk.); 9780749440725 (pbk.)Subject(s): Public relations -- Handbooks, manuals, etc | Public relations -- Great Britain -- Handbooks, manuals, etcDDC classification: 659.2 LOC classification: HD59 | .H46 2003Online resources: Table of contentsItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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3 Day Loan | APU Library Open Shelf | Book | HD59 .H46 2003 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010780 | |
General Circulation | APU Library Open Shelf | Book | HD59 .H46 2003 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00029510 | |
General Circulation | APU Library Open Shelf | Book | HD59 .H46 2003 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00011101 |
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HD59.35 .S55 2007 c.2 The sponsorship seeker's toolkit / | HD59 .B35 2004 c.1 Public relations : | HD59 .C88 2006 c.1 Effective public relations / | HD59 .H46 2003 c.1 Public relations : | HD59 .H46 2003 c.3 Public relations : | HD59 .H46 2007 c.1 Public relations cases / | HD59 .H46 2007 c.2 Public relations cases / |
Includes bibliographical references and index.
Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion.
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