Asia Pacific University Library catalogue


The practice of public relations / Fraser P. Seitel.

By: Seitel, Fraser PMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 10th edDescription: 442 p. : ill. ; 26 cmISBN: 0132038625 (pbk.); 9780132038621 (pbk.)Subject(s): Public relations -- United StatesDDC classification: 659.2 LOC classification: HD59 | .S45 2007
Contents:
What is public relations? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD59 .S45 2007 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010813
General Circulation General Circulation APU Library
Open Shelf 		Book HD59 .S45 2007 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00010812
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HD59 .N49 2004 c.2 This is PR : HD59 .S45 2004 c.1 The practice of public relations / HD59 .S45 2007 c.1 The practice of public relations / HD59 .S45 2007 c.2 The practice of public relations / HD59 .S65 2012 c.1 Becoming a public relations writer : HD59 .T44 2012 c.1 The public relations handbook / HD60.5.U5 V47 1998 c.1 Business and society :

Includes bibliographical references and index.

What is public relations? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management.

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