Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker,
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TextPublication details: Frenchs Forest, N.S.W. : Pearson Education Australia, 2007Edition: 4th edDescription: xiii, 608 p. : ill., ports. ; 25 cmISBN: 9780733986789 (pbk.)Subject(s): Service industries -- Australia -- Marketing | Service industries -- New Zealand -- Marketing | Service industries -- Pacific Area -- Marketing | Customer services -- Australia -- Marketing | Customer services -- New Zealand -- Marketing | Customer services -- Pacific Area -- MarketingDDC classification: 658.800994 LOC classification: HD9989.A82 | L68 2007
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APU Library Open Shelf | Book | HD9989.A82 L68 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011847 |
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| HD9987.A2 S47 2005 c.1 Services marketing in Asia : | HD9987.A2 S47 2005 c.2 Services marketing in Asia : | HD9987.A2 S47 2005 c.3 Services marketing in Asia : | HD9989.A82 L68 2007 c.1 Services marketing : | HD9999.I492 B38 2010 c.1 Building & running a successful research business : | HD28 .M35 2000 c.1 Management 00/01 / | HD30.15 .E49 2000 c.1 Encyclopedia of management / |
Previous ed.: Prentice Hall, 2004.
Includes bibliographical references and index.
For tertiary students.
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