Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
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TextPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Edition: 3rd edDescription: xvii, 467 p. : ill. ; 24 cmISBN: 0750659807 (pbk.); 9780750659802 (pbk.)Subject(s): Brand name products -- Planning | Branding (Marketing)DDC classification: 658.827 LOC classification: HD69.B7 | D4 2003Online resources: Table of contents only | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf APIIT | Book | HD69.B7 D4 2003 c.1 (Browse shelf (Opens below)) | 1 | Available | 00010432 | |
Staff Circulation
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APU Library Open Shelf | Book | HD69.B7 D4 2003 c.2 (Browse shelf (Opens below)) | 2 | Damaged and Paid for Withdrawn Not for loan (No use restrictions) Damaged | 00031082 |
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| HD69.B7 C43 2006 c.1 The cult of the luxury brand : | HD69.B7 C44 2008 c.1 Luxury brand management : | HD69.B7 C44 2008 c.3 Luxury brand management : | HD69.B7 D4 2003 c.2 Creating powerful brands in consumer, service and industrial markets / | HD69.B7 F65 2006 c.1 Balanced brand : | HD69.B7 F65 2006 c.2 Balanced brand : | HD69.B7 H55 2001 c.2 The infinite asset : |
Includes bibliographical references and index.
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