Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2002Edition: 3rd edDescription: xvi, 762 p. : ill. ; 24 cmISBN: 075065225X (pbk.); 9780750652254 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P54 2002
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APU Library Open Shelf | Book | HF5415.13 .P54 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010382 |
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| HF5415.13 .P48 1998 c.2 Marketing management : | HF5415.13 .P48 1998 c.3 Marketing management : | HF5415.13 .P48 2007 c.2 Marketing management : | HF5415.13 .P54 2002 c.1 Market-led strategic change : | HF5415.13 .P54 2009 c.1 Market-led strategic change : | HF5415.13 .W55 1997 c.1 Strategic marketing management : | HF5415.13 .W56 2004 c.1 Marketing management / |
Previous ed.: 1997.
Published in association with the Chartered Institute of Marketing.
Includes index.
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