Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
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TextPublication details: New York : McGraw-Hill/Irwin, 2014Edition: 19th edDescription: xl, 726 p. : ill. ; 28 cmISBN: 9781259060762 (pbk.); 1259060764 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P47 2014
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| HF5415.13 .P35 2001 c.3 Principles of services marketing / | HF5415.13 .P35 2001 c.4 Principles of services marketing / | HF5415.13 .P35 2014 c.1 Principles of services marketing / | HF5415.13 .P47 2014 c.2 Basic marketing : a marketing strategy planning approach / | HF5415.13 .P48 2007 c.1 Marketing management : | HF5415.13 .P48 2008 c.1 Preface to marketing management / | HF5415.13 .P48 2008 c.2 Preface to marketing management / |
Includes index.
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