Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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TextPublication details: New York : McGraw-Hill Irwin, c2013Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cmISBN: 9780071086967 (pbk.); 007108696X (pbk.)Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 2013Online resources: Contributor biographical information | Publisher description
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| HD9980.5 .Z45 1996 c.4 Services marketing / | HD9980.5 .Z45 2009 c.1 Services marketing : | HD9980.5 .Z45 2009 c.4 Services marketing : | HD9980.5 .Z45 2013 c.1 Services marketing : | HD9980.5 .Z45 2013 c.2 Services marketing : | HD9980.5 .Z45 2013 c.3 Services marketing : | HD9981.5 .G66 1998 c.1 Services marketing : |
Includes bibliographical references and index.
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