Services management and marketing : studies in Malaysia / editors Aliah Hanim Mohd. Salleh ... [et al.]
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TextPublication details: Bangi, Selangor : Graduate School of Business, Universiti Kebangsaan Malaysia, c2009Description: xxxvii, 365 p. : ill. ; 24 cmISBN: 9789834480035 (pbk.)Subject(s): Service industries -- Marketing -- Research -- Malaysia | Customer services -- Marketing -- Research -- MalaysiaDDC classification: 658.800720595 LOC classification: HD9980.5 | .S47 2009
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| HD9980.5 .P39 2001 c.1 The essence of services marketing / | HD9980.5 .R53 1997 c.1 Successful services exporting : | HD9980.5 .S47 2009 c.1 Services management and marketing : | HD9980.5 .S47 2009 c.2 Services management and marketing : | HD9980.5 .Z45 1996 c.1 Services marketing / | HD9980.5 .Z45 1996 c.3 Services marketing / | HD9980.5 .Z45 1996 c.4 Services marketing / |
Includes bibliographical references and index.
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