Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr.
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TextPublication details: New York : McGraw-Hill, c2013Edition: 8th edDescription: xxi, 547 p. : ill. ; 26 cmISBN: 9780071326377 (pbk.); 0071326375 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .M85 2013
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APU Library Open Shelf | Book | HF5415.13 .M85 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011398 | |
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APU Library Open Shelf | Book | HF5415.13 .M85 2013 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011399 | |
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APU Library Open Shelf | Book | HF5415.13 .M85 2013 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00011400 |
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| HF5415.13 .M66 2012 c.1 Strategic marketing / | HF5415.13 .M85 2013 c.1 Marketing management : | HF5415.13 .M85 2013 c.2 Marketing management : | HF5415.13 .M85 2013 c.3 Marketing management : | HF5415.13 .P35 1998 c.1 Principles of services marketing / | HF5415.13 .P35 2001 c.1 Principles of services marketing / | HF5415.13 .P35 2001 c.2 Principles of services marketing / |
Includes index.
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