Asia Pacific University Library catalogue


Your search returned 84 results.

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21.
Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.

by Kumar, V, 1957-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008Availability: Items available for loan: APU LibraryCall number: HF5415.5 .K86 2008 c.1 (2).

22.
Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.].

by Payne, Adrian.

Material type: Text Text Publication details: Oxford : Butterworth-Heinemann, c1998Availability: Items available for loan: APU LibraryCall number: HF5415.5 .R45 1998 c.1 (3).

23.
The one to one manager : real-world lessons in customer relationship management / Don Peppers and Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Currency/Doubleday, c1999Online access: Contributor biographical information | Sample text | Publisher description Availability: Items available for loan: APU LibraryCall number: HF5415.5 .P47 1999 c.1 (1).

24.
Customer connections : new strategies for growth / Robert E. Wayland, Paul M. Cole.

by Wayland, Robert E. (Robert Edwin), 1946- | Cole, Paul M. (Paul Michael), 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Harvard Business School Press, c1997Availability: Items available for loan: APU LibraryCall number: HF5415.5 .W39 1997 c.1 (4).

25.
Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz.

by Kumar, V, 1957- | Reinartz, Werner J.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2006Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: APU LibraryCall number: HF5415.5 .K86 2006 c.1 (2).

26.
Brand storm : a tale of passion, betrayal and revenge / Will Murray.

by Murray, Will, 1960-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Financial Times Prentice Hall, 2000Availability: Items available for loan: APU LibraryCall number: HF5415.15 .M87 2000 c.1 (3).

27.
Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers.

by Peppers, Don | Rogers, Martha, Ph.D.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Currency Doubleday, c1997Availability: Items available for loan: APU LibraryCall number: HF5415.127 .P47 1997 c.1 (2). Withdrawn (1).

28.
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

by Tybout, Alice M | Calkins, Tim | Kellogg School of Management.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: APU LibraryCall number: HD69.B7 K45 2005 c.1 (1).

29.
Unleashing the ideavirus : Stop marketing at people! Turn your ideas into epidemics by helping your customers do the marketing for you / by Seth Godin ; with a foreword by Malcolm Gladwell.

by Godin, Seth.

Material type: Text Text; Format: electronic ; Literary form: Not fiction Publication details: Dobbs Ferry, NY : Do You Zoom, Inc., c2000Other title: Unleashing the idea virus..Availability: Items available for loan: APU LibraryCall number: HF5827.95 .G63 2000 c.1 (2).

30.
The CRM handbook : a business guide to customer relationship management / Jill Dyché.

by Dyché, Jill.

Series: Addison-Wesley information technology seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Addison Wesley, c2002Availability: Items available for loan: APU LibraryCall number: HF5415.5 .D93 2002 c.2 (2).

31.
Harvard business review on customer relationship management.

by Harvard Business School. Press.

Series: Harvard business review paperback seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, c2001Other title: Customer relationship management.Availability: Items available for loan: APU LibraryCall number: HF5414.5 .H37 2001 c.1 (1).

32.
Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister.

by Toister, Jeff.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, 2013Availability: Items available for loan: APU LibraryCall number: HF5415.5 .T65 2013 c.1 (1).

33.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: APU LibraryCall number: HF5415.5 .P47 2011 c.1 (2).

34.
Building customer loyalty / Ian Linton.

by Linton, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Pitman Publishing, c1993Availability: Items available for loan: APU LibraryCall number: HF5415.2 .L56 1993 c.1 (1).

35.
Your call is (not that) important to us : customer service and what it reveals about our world and our lives / Emily Yellin.

by Yellin, Emily, 1961-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c2009Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: APU LibraryCall number: HF5415.5 .Y47 2009 c.1 (1).

36.
Employees first, customers second : turning conventional management upside down / Vineet Nayar.

by Nayar, Vineet.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Press, c2010Other title: Employees 1st.Availability: Items available for loan: APU LibraryCall number: HD5650 .N39 2010 c.1 (1).

37.
The new age of innovation : driving cocreated value through global networks / C.K. Prahalad, M.S. Krishnan.

by Prahalad, C. K | Krishnan, M. S. (Mayuram S.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents Availability: Items available for loan: APU LibraryCall number: HD30.28 .P73 2008 c.1 (2).

38.
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.

by Hagel, John | Armstrong, Arthur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, c1997Availability: Items available for loan: APU LibraryCall number: HF5415.1265 .H34 1997 c.1 (1).

39.
Data mining techniques in CRM : inside customer segmentation / Konstantinos Tsiptsis, Antonios Chorianopoulos.

by Tsiptsis, Konstantinos | Chorianopoulos, Antonios.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, U.K. : Wiley, 2009Availability: Items available for loan: APU LibraryCall number: HF5415.5 .T75 2009 c.1 (1).

40.
Working with Microsoft Dynamics CRM 4.0 / Jim Steger, Mike Snyder.

by Steger, Jim | Snyder, Mike.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Redmond, Wash. : Microsoft Press, c2008Availability: Items available for loan: APU LibraryCall number: HF5415.5 .S62 2008 c.1 (1).