Asia Pacific University Library catalogue


Your search returned 78 results.

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61.
SENTIMENT ANALYSIS OF TWEETS USING SUPERVISED MACHINE LEARNING / TALAL NAJAM.

by TALAL NAJAM (TP036896) | Dr. Vazeerudeen Abdul Hameed [Supervisor.].

Material type: Text Text Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of BSc (Hons) in Software Engineering (UC3F1801SE) Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-21-0070 (1). :

62.
The social media marketing workbook : how to use social media for business / Jason McDonald.

by McDonald, Jason.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [San José, California] : JM Internet Group, [2019]Availability: Items available for loan: APU LibraryCall number: HF5415.1265 .M33 2019 c.1 (1).

63.
A QUANTITAVE STUDY ON SOCIAL MEDIA AS AN EDUCATIONAL-COMMUNICATIVE AND RESEARCH TOOL AMONG PRIVATE UNIVERSITY STUDENTS IN THE KLANG VALLEY / HOSHILA NIMISHA RAMCHURN.

by HOSHILA NIMISHA RAMCHURN (TP051217) | Mr. Ritzeraynn Rashid [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2019Dissertation note: A thesis submitted in fulfillment of the requirement for the award of Master of Science in International Business Communication (UCMF1808IBC) Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PM-31-41 (1). :

64.
FACTORS INFLUENCING CUSTOMER ENGAGEMENT ON INSTAGRAM IN MALAYSIA : MEDIATING EFFECT OF PERCEIVED VALUE OF ADVERTISING / NAZEL SAPARGALIYEVA.

by NAZEL SAPARGALIYEVA (TP052185) | Mr. Tee Poh Kiong [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2019Dissertation note: A thesis submitted in fulfilment of the requirement for the award of the degree of Master of Science in Global Marketing Management (UCMF1808GMM) Availability: Items available for reference: APU Library Not for loanCall number: PM-31-44 (1). :

65.
Cyberpsychology / edited by Alison Attrill.

by Attrill, Alison [editor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Oxford University Press, 2015Availability: Items available for loan: APU LibraryCall number: BF57 .C93 2015 c.1 (1).

66.
Social media : a critical introduction / Christian Fuchs.

by Fuchs, Christian, 1976-.

Edition: 2nd edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE, 2017Availability: Items available for loan: APU LibraryCall number: HM742 .F83 2017 c.1 (1).

67.
INFLUENCE OF DIGITAL MARKETING ON THE BUYING BEHAVIOUR OF PRIVATE UNIVERSITY STUDENTS IN KUALA LUMPUR TOWARDS VIDEO GAMES / MUDRICK SAID MUSSA.

by MUDRICK SAID MUSSA (TP040443) | Mr. Jonathan Jeevan Strinivas [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2019Dissertation note: A dissertation submitted in partial fulfilment of the requirement of Staffordshire University for degree Master in Global Marketing Management (UCMF1808BGMM) Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PM-32-31 (1). :

68.
DRIVERS OF SOCIAL MEDIA PROMOTIONS’ USAGE AMONG WOMEN ENTREPRENEURS IN THE MUSLIM FASHION INDUSTRY IN MALAYSIA / POOJA BEESOON.

by POOJA BEESOON (TP033590) | Dr. Devinder Kaur [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2019Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of Master Of Philosophy in Management (UCMPHIL1707MGMT). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PM-32-32 (1). :

69.
IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION IN FASHION INDUSTRY AMONG CONSUMERS IN KLANG VALLEY, MALAYSIA / TER KHAI YUN.

by TER KHAI YUN (TP042536) | Ms. Vaneetha Sagadevan [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2020Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM). Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0177 (1). :

70.
Frontiers of multimedia research [electronic resources] / Shih-Fu Chang, [editor]

by Chang, Shih-Fu, 1963- [editor].

Series: ACM books ; #17Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [New York] : Association for Computing Machinery ; [San Rafael] : Morgan & Claypool Publishers, c2018Online access: Available in ACM Digital Library. Requires Log In to view full text. Availability: Items available for loan: APU LibraryCall number: QA76.575 .F76 2018eb (1).

71.
Memetic mind control: how social media & artificial intelligence are being used by Meme Masters, and how you can steal their secrets/ Tim McLeod.

by McLeod, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [S.I.]: Createspace Independent Publishing Platform, c2018Availability: Items available for loan: APU LibraryCall number: Q335 .M35 2018 c.1 (1).

72.
INSTAGRAM INFLUENCERS AS DETERMINANT OF CONSUMER PURCHASE INTENTION TOWARDS FASHION PRODUCTS IN JAKARTA, INDONESIA / YOSHE HILALI ALODIA.

by YOSHE HILALI ALODIA (TP045294) | Dr. Lim Li Chen [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2020Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Business Management with specialism in E-Business (UC3F1911BM(EB)). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0183 (1). :

73.
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]

by Hemann, Chuck [author.] | Burbary, Ken [author.].

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [New York] : Pearson Education, Inc., c[2018]Availability: Items available for reference: APU Library ProcessingCall number: HF5415.1265 .H46 2018 c.1 (1). :

74.
Facebook advertising 2019: Marketing your social media to create a live business / Gary Loomer

by Loomer, Gary.

Material type: Text Text; Literary form: Not fiction Publication details: [S.I.] Green Elephant Publications, c2019Availability: Items available for reference: APU Library ProcessingCall number: HF5415.1265 .L66 2019 c.1 (1). :

75.
Social media : a critical introduction / Christian Fuchs.

by Fuchs, Christian, 1976- [author.].

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: APU LibraryCall number: HM742 .F84 2021 c.1 (1).

76.
Mediatized fan play : moods, modes and dark play in networked communities / Line Nybro Petersen.

by Petersen, Line Nybro [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: APU LibraryCall number: HM646 .P48 2022 c.1 (1).

77.
Social media and political communication : Concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.

by Lipschultz, Jeremy Harris, 1958- [author.].

Edition: fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: APU LibraryCall number: HM741 .L563 2023 c.1 (2).

78.
Social media analytics strategy : using data to optimize business performance / April Ursula Fox

by Fox, April Ursula | Ohio Library and Information Network.

Edition: 2nd edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Availability: No items available : Checked out (1).