Broadcast/broadband copywriting / Peter B. Orlik.
Material type: TextPublication details: Boston : Allyn & Bacon, c2010Edition: 8th edDescription: xii, 492 p. : ill., music ; 24 cmISBN: 9780205674527 (pbk.); 0205674526 (pbk.)Subject(s): Broadcasting -- Authorship | Broadcast advertisingDDC classification: 808.066791 LOC classification: PN1990.9.A88 | O75 2010Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | PN1990.9.A88 O75 2010 c.1 (Browse shelf (Opens below)) | 1 | Available | 00028582 | |
General Circulation | APU Library Open Shelf | Book | PN1990.9.A88 O75 2010 c.2 (Browse shelf (Opens below)) | 2 | Available | 00028583 | |
General Circulation | APU Library Open Shelf | Book | PN1990.9.A88 O75 2010 c.3 (Browse shelf (Opens below)) | 3 | Available | 00010977 |
Includes bibliographical references and index.
Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.
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