Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, 2014Edition: 19th edDescription: xl, 726 p. : ill. ; 28 cmISBN: 9781259060762 (pbk.); 1259060764 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P47 2014
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | HF5415.13 .P47 2014 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011742 | |
General Circulation
|
APU Library Open Shelf | Book | HF5415.13 .P47 2014 c.2 (Browse shelf (Opens below)) | 2 | Lost and Paid for Withdrawn Not for loan (No use restrictions) | 00011741 | |
|
General Circulation
|
APU Library Open Shelf | Book | HF5415.13 .P47 2014 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00011300 | |
|
General Circulation
|
APU Library Open Shelf | Book | HF5415.13 .P47 2014 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00011299 |
Includes index.
There are no comments on this title.