Asia Pacific University Library catalogue


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1.
Marketing : an introduction : an Asian perspective / Gary Armstrong, Philip Kotler, Geoffrey da Silva.

by Armstrong, Gary (Gary M.) | Kotler, Philip | Da Silva, Geoffrey | Armstrong, Gary (Gary M.). Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Pearson Prentice Hall, c2006Availability: Items available for loan: APU LibraryCall number: HF5415 .A76 2005 c.1 (1).

2.
The future of advertising, marketing and digital media / Agustin Medina.

by Medina, Agustin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [S.l.] : Createspace Independent Pub., 2017Availability: Items available for loan: APU LibraryCall number: HF5823 .M43 2017 c.1 (2).

3.
Sustainability marketing : a global perspective / Frank-Martin Belz and Ken Peattie.

by Belz, Frank-Martin | Peattie, Ken.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2012Availability: Items available for loan: APU LibraryCall number: HF5415 .B45 2012 c.1 (1).

4.
EFFECTIVE ADVERTISING AND ITS INFLUENCE OF CONSUMER BUYING BEHAVIOUR TOWARDS MEN'S FRAGRANCES. A QUANTITATIVE STUDY AMONG YOUNG ADULTS HYDERABAD, PAKISTAN / ALI RAZA HUSNAIN.

by ALI RAZA HUSNAIN (TP048506) | Mr. Pathmanaban Pappayah [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1711MBA) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-69 (1). :

5.
Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc O. Opresnik.

by Armstrong, Gary M | Kotler, Philip | Opresnik, Marc O.

Edition: 13th edition, global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow : Pearson, 2017Availability: Items available for loan: APU LibraryCall number: HF5415 .A76 2017 c.1 (1).

6.
Everybody writes : your go-to guide to creating ridiculously good content / Ann Handley.

by Handley, Ann, 1963-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, New Jersey : Wiley, [2014]Availability: Items available for loan: APU LibraryCall number: HF5415.1265 .H36 2014 c.1 (2).

7.
DETERMINANTS OF GLOBAL BRANDING FOR LOCAL CONSUMER PRODUCTS OF RAHMAFROOZ DHAKA, BANGLADESH / RASHIDUL ISLAM KHAN.

by RASHIDUL ISLAM KHAN (TP052128) | Dr. Dhajionu Uchechi Cynthia [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2019Dissertation note: A thesis submitted in fulfilment of the requirement for the award of the degree of Master of Science in Global Marketing Management (UCMF1808GMM) Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PM-31-45 (1). :