11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich.
Material type:
TextPublication details: London : Kogan Page, c2001Description: xiv, 245 p. : ill. ; 24 cmISBN: 0749435488 (pbk.) ; 9780749435486 (pbk.)Subject(s): Advertising agencies | Advertising | Advertising campaigns | Management and Business StudiesDDC classification: 659.113 LOC classification: HF5823 | .W45 2001
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5823 .W45 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00028008 |
Includes index
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