Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells,
Material type:
TextPublication details: Harlow : Pearson Education Limited, c2015Edition: 10th global edDescription: 669 p. : col. ill. ; 28 cmISBN: 9781292017396 (pbk.); 1292017392 (pbk.)Other title: Advertising & integrated marketing communicationSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .M67 2015
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HF5823 .M67 2015 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015962 | |
General Circulation
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APU Library Open Shelf | Book | HF5823 .M67 2015 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00015963 | |
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General Circulation
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APU Library Open Shelf | Book | HF5823 .M67 2015 c.3 (Browse shelf (Opens below)) | 3 | Lost and Paid for Withdrawn Not for loan (No use restrictions) | 00015964 |
Includes appendix, glossary, endnotes and index.
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