Asia Pacific University Library catalogue


RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN / SANA AHMED NOON.

By: SANA AHMED NOON (TP040790)Contributor(s): Mr. Tee Poh Kiong [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 89 p. : ill. ; 30 cmSubject(s): Consumer behaviour. -- Pakistan | Consumers' preferencesLOC classification: PM-28-69Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC).
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Reference Collection 		Masters Theses PM-28-69 (Browse shelf (Opens below)) 1 Not for loan 00037680

A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC).

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