Asia Pacific University Library catalogue


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1.
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary M.

Edition: 17th ed. ; Global ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Hoboken : Pearson Higher Education [2018]Availability: Items available for loan: APU LibraryCall number: HF5415 .K68 2018 c.1 (2).

2.
Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc O. Opresnik.

by Armstrong, Gary M | Kotler, Philip | Opresnik, Marc O.

Edition: 13th edition, global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow : Pearson, 2017Availability: Items available for loan: APU LibraryCall number: HF5415 .A76 2017 c.1 (1).