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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

By: Shimp, Terence A Contributor(s): Andrews, J. Craig Material type: Text

TextPublication details: Australia : Cengage, [2018]Edition: 10th ed. , student edDescription: xix, 635 p. : ill. (col.) ; 29 cmISBN: 9781337282659 (pbk.); 1337282650 (pbk.)Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.802 LOC classification: HF5415.123 | .S55 2018

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF5415.123 .S55 2018 c.1 (Browse shelf (Opens below))	1	Available		00016475

Previous edition: 2013.

Includes bibliographical references and index.

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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.