Marketing research : an applied orientation / Naresh K. Malhotra.
Material type: TextPublication details: New York, NY : Pearson, [2019]Edition: 7th edDescription: xxvi, 856 p. : ill. ; 29 cmISBN: 9780134734842 (hbk.); 013473484X (hbk.)Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.8/3 LOC classification: HF5415.2 | .M29 2019Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
General Circulation | APU Library Open Shelf | Book | HF5415.2 .M29 2019 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016724 |
Revised edition of the author's Marketing research, c2010.
Includes bibliographical references (pages 781-823) and index.
There are no comments on this title.