Asia Pacific University Library catalogue


CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / RAHEEM MAFAS.

By: RAHEEM MAFAS (TP044212)Contributor(s): Dr. Mudiarasan Kuppusamy [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: xii, 123 p. : ill. ; 30 cmSubject(s): Social media -- Marketing | Internet marketing -- Social aspects | Consumer behaviourLOC classification: PM-30-16Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA)
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Masters Theses PM-30-16 (Browse shelf (Opens below)) 1 Not for loan 00016787

A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA)

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