THE EFFECT OF WECHAT MARKETING STRATEGIES ON POSTGRADUATE STUDENT'S PURCHASE DECISION IN PUBLIC UNIVERSITY IN SICHUAN, CHINA / LUO YU.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 80 p. : ill. ; 30 cmSubject(s): Social media -- Marketing | Internet marketing -- China | Customer relations | Consumer behaviorLOC classification: PM-30-45Dissertation note: A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1610MBA)Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference | APU Library Reference Collection | Masters Theses | PM-30-45 (Browse shelf (Opens below)) | 1 | Not for loan | 00016817 |
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1610MBA)
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