Asia Pacific University Library catalogue


FACTORS INFLUENCING SOCIAL MEDIA MARKETING ON PURCHASING BEHAVIOUR AMONG GEN Y CONSUMERS IN KLANG VALLEY / LEE PUI LING.

By: LEE PUI LING (TP042515)Contributor(s): Ms. Gogulamathe Shamugam [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2020Description: 104 pages : illustrations ; 30 cmSubject(s): Marketing -- Social aspects -- Malaysia | Internet marketing -- Malaysia | Young consumers -- MalaysiaLOC classification: PG-23-0180Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM). Summary: This study aims to examine the factors influencing social media marketing on purchasing behaviour among Gen Y in Malaysia, specifically Klang Valley.
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Reference Collection 		Undergraduate Theses PG-23-0180 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) 00018624

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).

This study aims to examine the factors influencing social media marketing on purchasing behaviour among Gen Y in Malaysia, specifically Klang Valley.

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