Asia Pacific University Library catalogue


The art of the click : how to harness the power of direct-response copywriting and make more sales / Glenn Fisher.

By: Fisher, Glenn [author.]Material type: TextTextHampshire : Harriman House, c2018Description: xiii, 220 pages ; 22 cmISBN: 9780857196941; 0857196944Subject(s): Advertising copy | Internet advertisingDDC classification: 659.144 LOC classification: HF5825 | .F47 2018
Contents:
Before you write a word. All great copywriters start here-The importance of rote learning-Understanding your audience-Doing your research-The importance of good ideas-Writing copy. Features versus benefits-Promise, picture, proof and push-Urgent, useful, unique and ultra-specific-Writing headlines-Grabbing and holding the reader's attention-Salutations, fellow copywriter-The importance of narrative-The paradox of testimonials-Making an offer-If in doubt, cut it out-Time management tips for writing copy-Sell, or share?-The interviews. The king of research-The million dollar man-A friend from down under-Psst ... one more thing
Summary: "In this entertaining and highly readable guide, copyrwriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales"--Back cover.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf APIIT 		Book HF5825 .F47 2018 c.1 (Browse shelf (Opens below)) 1 Available 00018893

Before you write a word. All great copywriters start here-The importance of rote learning-Understanding your audience-Doing your research-The importance of good ideas-Writing copy. Features versus benefits-Promise, picture, proof and push-Urgent, useful, unique and ultra-specific-Writing headlines-Grabbing and holding the reader's attention-Salutations, fellow copywriter-The importance of narrative-The paradox of testimonials-Making an offer-If in doubt, cut it out-Time management tips for writing copy-Sell, or share?-The interviews. The king of research-The million dollar man-A friend from down under-Psst ... one more thing

"In this entertaining and highly readable guide, copyrwriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales"--Back cover.

There are no comments on this title.

to post a comment.