Asia Pacific University Library catalogue


Experiential marketing : integrated theory & strategic application / Rose Leahy, Pio Fenton, Holly Barry.

By: Leahy, Rose [author.]Contributor(s): Fenton, Pio [author.] | Barry, Holly [author.]Material type: TextTextPublication details: Thousand Oaks : SAGE Publications, c2022Description: x, 212 s. : illustrations (black and white) ; 25 cmISBN: 9781529742183 (paperback); 9781529742190 (hardback); 9781529788518Subject(s): Branding (Marketing) | Relationship marketing | Target marketingLOC classification: HF5415.1255 | .L43 2022Summary: "An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"--
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Open Shelf APIIT 		Book HF5415.1255 .L43 2022 c.1 (Browse shelf (Opens below)) 1 Available 00018868

Includes bibliographies and index.

"An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"--

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