THE INFLUENCE OF BRAND IMAGE, PRICE AND SOCIAL INFLUENCES TOWARD PURCHASING INTENTION OF SMARTPHONE AMONG GENERATION Y IN KUALA LUMPUR MALAYSIA / YOUSIF ABDULKAREEM JABBAR AL-SHAREEF.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: 122 pages : illustrations ; 30 cmSubject(s): Consumer behavior -- Generation Y | Online social networks -- Marketing | Young consumers -- MalaysiaLOC classification: PM-31-38Online resources: Available in APres - Requires login to view full text. Dissertation note: A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Business Administration (UCMF1808MBA)
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Reference
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APU Library Reference Collection | Masters Theses | PM-31-38 (Browse shelf (Opens below)) | 1 | Not for loan | Available in APres | 00017653 |
A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Business Administration (UCMF1808MBA)
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