Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.
Material type: TextEdition: Eleventh edition. Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells; Global editionDescription: 664 pages : Color illustrations ; 28 cmISBN: 9781292262062 (paperback); 1292262060Other title: Advertising and IMC [Portion of title]Subject(s): Advertising | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .M67 2019Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5823 .M67 2019 c.1 (Browse shelf (Opens below)) | 1 | Available | 00018978 |
Includes Internet access.
Includes ebook access.
Previous edition: 2015.
Includes bibliographical references and index.
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