Strategic marketing : an applied perspective / Karel Jan Alsem.
Material type:
TextPublication details: Boston : McGraw-Hill, c2007Description: xi, 324 p. : ill. ; 27 cmISBN: 9780071244176 (pbk.) ; 0071244174 (pbk.) Subject(s): Marketing -- ManagementDDC classification: 658.8101 LOC classification: HF5415.13 | .A47 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .A47 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010556 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .A47 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027665 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .A47 2007 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027666 |
Includes bibliographical references and index.
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