The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor.
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TextPublication details: New York, N.Y. : McGraw-Hill, c2003Description: viii, 353 p. : ill. ; 24 cmISBN: 0071409351 (hbk.); 9780071409353 (hbk.)Other title: CRM handbookSubject(s): Customer relations -- Management | Branding (Marketing) | Customer loyaltyDDC classification: 658.812 LOC classification: HF5415.5 | .U48 2003
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APU Library Open Shelf | Book | HF5415.5 .U48 2003 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010524 | |
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APU Library Open Shelf | Book | HF5415.5 .U48 2003 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00010563 |
Includes bibliographical references (p. 313-319) and index.
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