Brand positioning : strategies for competitive advantage / Subroto Sengupta.
Material type:
TextPublication details: New Delhi ; London : Tata McGraw-Hill, c2005Edition: 2nd edDescription: xiv, 297 p. : ill, ; 24 cmISBN: 0070581592 (pbk.) Subject(s): Brand name products -- MarketingDDC classification: 658.827 LOC classification: HF5415.15 | S46 2005
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5415.15 .S46 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010096 | |
|
General Circulation
|
APU Library Open Shelf | Book | HF5415.15 .S46 2005 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010610 |
Includes index.
Formerly CIP. Uk
There are no comments on this title.