Asia Pacific University Library catalogue


Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising & promotionMaterial type: TextTextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1995Edition: 3rd edDescription: xxii, 762 p. : ill. (som col.), col. maps ; 29 cmISBN: 0256136963 (hbk.); 9780256136968 (hbk.); 0256136971 (hbk.)Other title: Introduction to advertising & promotion [Cover title]Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B45 1995
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5823 .B45 1995 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010822

Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.

Includes bibliographical references (p. 721-738) and indexes.

There are no comments on this title.

to post a comment.