Asia Pacific University Library catalogue


Advertising management : media approach for market research / Anurag Mehra.

By: Mehra, AnuragMaterial type: TextTextPublication details: New Delhi : Global India Publications, 2009Description: v, 312 p. ; 22 cmISBN: 9789380228532 (pbk.)Subject(s): Advertising -- Management | AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .M44 2009
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Includes bibliographical references and index.

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