Marketing power plays : how the world's most ingenious marketers reach the top of their game.
Material type:
TextSeries: BusinessWeek booksPublication details: New York ; London : McGraw-Hill, c2007Description: ix, 178 p. : ill. ; 22 cmISBN: 9780071475587 (pbk.); 0071475583 (pbk.)Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .M37 2007Online resources: Contributor biographical information | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | HF5415 .M37 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030841 | |
General Circulation
|
APU Library Open Shelf | Book | HF5415 .M37 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027505 |
Includes bibliographical references (p. 167-168) and index.
There are no comments on this title.