Branding with brains : the science of getting customers to choose your company / by Tjaco Walvis.
Material type:
TextPublication details: Harlow : Financial Times Prentice Hall, c2010Description: xv, 244 p. ; : ill. ; 24 cmISBN: 9780273719953 (pbk.); 0273719955 (pbk.)Subject(s): Branding (Marketing) -- Psychological aspects | Management and Business StudiesDDC classification: 658.827019 LOC classification: HF5415.1255 | .W35 2010
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.1255 .W35 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027747 |
Formerly CIP. Uk
Includes bibliographical references and index.
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