The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: Routledge communication seriesPublication details: New York : Routledge, c2010Edition: 4th edDescription: xii, 212 p. : ill. ; 24 cmISBN: 9780415873543 (pbk.)Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659 LOC classification: HF5826.5 | .K38 2010
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | HF5826.5 .K38 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030921 |
Includes bibliographical references and index.
There are no comments on this title.