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The fall of advertising and the rise of PR / Al Ries and Laura Ries.

By: Ries, Al Contributor(s): Ries, Laura Material type: Text

TextPublication details: New York : HarperBusiness, c2002Edition: 1st HarperBusiness pbk. edDescription: xxi, 295 p. : ill. ; 21 cmISBN: 0060081996 (pbk.); 9780060081997 (pbk.)Subject(s): Advertising | Brand name products | Public relationsDDC classification: 659 LOC classification: HF5823 | .R54 2002

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF5823 .R54 2002 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00027971

Reprint. Originally published: c2002.

Includes index.

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The fall of advertising and the rise of PR / Al Ries and Laura Ries.