Asia Pacific University Library catalogue


Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

By: McCabe, ScottMaterial type: TextTextSeries: Hospitality, leisure, and tourismPublication details: Boston : Butterworth-Heinemann, c2009Edition: 1st edDescription: xx, 300 p. : ill. ; 25 cmISBN: 9780750682770 (pbk.); 0750682779 (pbk.)Other title: Marketing communications in tourism & hospitalitySubject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Communication in marketing | Hospitality industry -- Marketing -- Cases | Tourism -- Marketing -- Cases | Communication in marketing -- CasesDDC classification: 658.802 LOC classification: TX911.3.M3 | M33 2009
Contents:
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
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Item type Current library Collection Call number Copy number Status Date due Barcode
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Open Shelf 		Book TX911.3.M3 M33 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027649

Includes bibliographical references and index.

Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.

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