Asia Pacific University Library catalogue


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1.
STUDY ON THE FACTORS INFLUENCING CUSTOMER SATISFACTION OF AIR ASIA AMONG GENERATION Y LEE CALEB.

by LEE CALEB (TP034831) | Mr. Jonathan Jeevan Strinivas [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0050 (1). :

2.
AN EXPLANATORY STUDY ON FACTORS INFLUENCING PURCHASE INTENTION ON AIR ASIA AMONG GENERATION Y IN APU / LOUIS CIU.

by LOUIS CIU (TP035621) | Mr. Pathmanaban Pappayah [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2016Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0071 (1). :